Nowadays, it seems like everyone is throwing around buzzwords like “Enterprise SEO” and “content marketing” when it comes to increasing website traffic and revenue. But what do these terms actually mean? Is there a difference between enterprise SEO and regular SEO? And how can companies use them strategically to achieve their sales goals? If you are looking for more information on these popular business practices, then you are in the right place. Savvior, one of the leading software companies in Pittsburgh, gives you the ultimate guide to leveraging SEO to increase online sales in our latest article.
What is Enterprise SEO?
Enterprise SEO is defined as “a set of Search Engine Optimization techniques that go beyond traditional technical SEO or on-page SEO.”
Enterprise search engine optimization is mostly used by companies that require a large number of web pages. The normal number is 1,000 or more web pages. While large corporations typically need to use enterprise SEO to help them rank higher on search pages, it is not necessarily exclusively useful just for them. And not all large companies need to use enterprise SEO. It really depends on the individual company and where it wants to obtain most of its sales.
eCommerce stores are known for having to use enterprise SEO, as they usually have an enormous amount of product pages to write and competition in this sector is extremely high. In fact, retail eCommerce sales passed 2.3 billion dollars worldwide last year.
How is it Tied to Online Sales?
Consumers often search for new items online by way of keyword research. They will typically hop on Google and search for something like “little black dress medium” or “ cheap household vacuum cleaner.” Most likely, they will only be looking at the results on the first page. So if your company is not one of the top results for a keyword, you aren’t going to generate any leads from online traffic. If your company is ranked high, you have a higher chance of converting a consumer into a lead.
How Can You Use SEO Strategically?
Here is where you will find the meat of the piece. While it is tempting to just create a bunch of pages filled to the brim with keywords you are attempting to rank for, this strategy will backfire against you dramatically.
Your company needs to not only take the time to assess what keywords it needs to rank for but how it plans to implement them into their website. With enterprise SEO, you also need to figure out how to efficiently implement these strategies for websites that have over 1,000 pages. Setting up automated rules and templates will be incredibly helpful once you begin to implement your SEO strategy.
1. Begin by Conducting Keyword Research
You need to first determine what keywords and phrases consumers use when searching for different products. Moz and GoogleAdWords offer helpful keyword planner tools to help businesses with this sometimes tedious task.
For instance, if you decide to use Moz, simply type in a search term such as “summer flip-flops” or “winter jackets” into the search bar. Moz will not only show you the monthly search volumes for these keywords but also related keywords. You might even find a related keyword with a lower search volume than the one you were originally planning to use. You will want to think about using this keyword instead, as there will be less competition for it.
2. Determine How to Help Your Page Rank for Keywords
Once you determine the keywords you want to rank for, you need to determine a strategy for properly implementing them into your website. Using long-tail keywords for product names and descriptions as well as starting a blog are both popular methods for helping a website obtain a higher rank for popular search queries.
Specific, long-tail keywords with at least three words not only make up most search queries, but they are also the least competitive and they have the highest conversion rate. You have a higher chance of converting someone if you rank for “one-shoulder blue dress small” than if you were to rank for “blue dress” or “small dress.”
Did you know that pages that rank first on Google search results are an average of 1,890 words? While attempting to write product descriptions that long isn’t possible, or practical, it is easy to write blog posts at that length. Blogposts not only provide the perfect opportunity to insert long-tail keywords into your website, but they are also perfect for adding internal links and backlinks. Both are extremely helping in boosting your SEO.
3. Simplify Your Website
Complicated website designs are frustrating for both crawlers and human users. If your website is cluttered and difficult to navigate, crawlers will have trouble indexing them for keywords. As a result, your page will not rank highly. A poor website design will also make it harder to pages to load, and impatient visitors may give up and leave the page for a competitor’s.
Optimizing your website for higher search ranks is incredibly important in helping your company increase its online sales. These are just several of the main points to keep in mind when optimizing your website’s SEO. It takes long hours of diligent research and work before you start seeing results. Some companies even hire smaller agencies and businesses to help them conduct an SEO audit and revision. If you are a company that needs help with revising its enterprise SEO practices, Savvior, one of the most popular software companies in Pittsburgh, may be able to help you.