5 Benefits of Responsive Design

One Website, One URL.

The days of redirecting mobile users to a watered down version of your website are officially over.

Savvior always recommends responsive design to our clients, but what does that mean? Put simply responsive design is the ability of a design to adapt to changes in screen size.

By designing your website or mobile applications using responsive design you can maintain one website and one set of content and have it formatted for any device that views it such as a desktop browser, tablet, or smart phone.

Savvior cuts the time and expense of bringing your website or application to mobile devices by creating one design that will format itself for multiple devices.  You can single source your content and code and deploy your project to the browser and multiple app stores and devices without spending extra budget creating multiple versions of your website.

This also creates a better user experience because mobile users are often frustrated that the mobile websites they are redirected to will have only a limited set of content vs the full ones. This practice is called making your mobile site a "jail".

  1. Improve Your SEO

    Google prefers responsive design- Google officially recommends responsive design as the best way to target mobile users and favors mobile optimized sites when ranking websites. This means your site will perform better on google if it is using responsive design.
  2. Retain Your Sites Visitors

    Responsive Design Combats High Bounce Rates - Mobile users do not like be forced to view a watered down version of a website and will generally leave or "bounce" from a separate mobile website, or a website that is not formatted for mobile devices.  Google interprets this bounce rate as your site not offering quality content, and therefore will demote you in the search engine rankings.

    A responsively designed site will fix this issue by giving your users the full content of your website but also respect their devices by formatting it in an easy to read and accessible way.  You will retain your website visitors better and also enhance your SEO.

  3. Improve User Experience

    A better user experience- A responsive design is designed for the user and offers the best user experience. No matter what device or tablet the user owns the content will size itself to that resolution and look great all while offering the full experience of the website.  A responsive designed site shows that you are aware of the latest technologies and are presenting your users with the latest and greatest experience that can be offered.
  4. Reduce Development Costs

    In the past you had to develop multiple versions of the same website, all targeted at different platforms. Now with responsive design you can develop once and deploy simultaneously to multiple devices and your site will look great! In addition to being easier to develop, responsive sites cost much less to maintain since you only have one code base to worry about.
  5. Increase Mobile Sales

    With mobile sales reaching 50 billion dollars it's no secret that people are using mobile devices to purchase. With responsive design you are poised to take advantage of this.