Risks of Non-Compliance
As a Potential Violation to Civil Rights Laws, Non-Compliance is a Big Dealmpliance
If your business falls under any of the aforementioned categories, it’s imperative that your website and its content - in this case, specifically video content - is ADA compliant. Videos without proper compliance can leave the company open to a lawsuit in violation with the ADA - which, in and of itself, is not only costly for your business, but not good from a PR standpoint.
It’s easy to shrug your shoulders and say your business won’t be affected by not adhering to ADA video compliance standards. That’s exactly what Harvard and MIT did just before advocates filed federal lawsuits against the universities for their lack of ADA-compliant closed captioning. The class action lawsuit estimates a total exclusion of 48 million people with disabilities, leading to the Universities later taking proper steps to creating ADA compliant videos.
So what can your business do to prevent legal action and bad PR causes by violations of ADA video compliance laws? Let’s take a closer look.