Digital marketing continues to change at breakneck speeds. Pairing engaging content with the right foundation, the right Content Management System (CMS), is the key to achieving marketing goals from the web.
'Mobilfication', use of video, and customer reviews in relation to SEO are just a few of the hot marketing topics Forbes Magazine has been talking about with respect to 2018 Marketing Trends.
Choosing the right CMS to meet your organization's goals can be challenging. Any platform you choose needs to support all digital marketing efforts inherently or through integration to your mission-critical business systems.
Picking the right CMS means that you have the right capabilities for today and, especially if your organization is headed in the direction of eCommerce, events management or multi-lingual support.
Ease-of-use, security and integration are important considerations. Any platform you select needs to also support specific goals around SEO. Lots of options exist, and it helps to have an experienced partner help you choose the right platform. Learn more about two leading platforms, and how they can help you reach your goals: