As the activated carbon industry forerunner and with ultraviolet light disinfection and oxidation expertise, Calgon Carbon has originated cutting-edge purification systems for drinking water, wastewater, odor control, pollution abatement, and a variety of industrial and commercial manufacturing processes.
The company offers carbon technologies used in over 700 distinct market applications from purifying air and drinking water, to purifying foods and pharmaceuticals, to separating gas and removing mercury emissions from coal-fired power plants.
As part of the company’s commitment to innovation, Calgon Carbon wanted to create a material usage estimate app be used by potential customers and market influencers. Based on Savvior’s reputation in the market creating these types of elegant, useful mobile apps, Calgon Carbon turned to Savvior for the project.
Key goals of the project were to ensure customers can find the right access to data, rapidly, and become brand evangelists based on their experience with Calgon Carbon. With the highly-technical background of users, the app is designed for use by engineers and scientists, it was imperative to design a functional app with a clean user experience that would provide a gateway into important conversations with prospective clients.
Leveraging 50 years of proprietary data, calculations, and formulae, the app gives a useful estimate, saves everyone time and is easy to get and easy to use. The clean UI and instructions pave the way for a great experience.
The major business benefit to Calgon Carbon is having customers easily take the next step from estimate to purchase. Key features include disclaimers and limitations, important contacts, news feed, and specific marketing information.
By replacing antiquated methods of data disbursement, the app paves the way for more sales and more revenue, and highlights Calgon Carbon as a leader in the field.