The lines between the Chief Marketing and Chief Information/Technology Officer suites continue to blur, with new roles emerging require understanding of each other's worlds.
One of the biggest challenges in this new world is being able to balance the opportunity to interject new technologies which drive marketing and sales results, but also playing nice with the exisiting tech stack sandbox, to ensure smooth performance and true integration.
It's nice to have friends like Savvior who help bridge the gap between marketing and IT through our frameworks, products and services experience which help businesses isolate business challenges and focus on goals. Read more about the blurring of these two roles, as customers go digital.
Want to learn more about how we bridge the gap? Reach out to us today.