Focused on SEO? Website optimization is a key piece of the puzzle.
With so many organizations dedicated to harnessing the undeniable value of Search Engine Optimization (SEO) efforts to drive awareness, site visits, and engaging with customers and prospects, it’s sometimes surprising to realize that the best laid plans for SEO can be squandered if page speed and performance aren’t there to match the best efforts on content and earned/paid search results.
Hint, hint…search engines aren’t able to use visual information nor the perspective of content the way human visitors can! The engines require text and HTML elements to understand what’s going on. Search is all about relevance. In order to determine relevance, search engines index information, and use algorithms for rankings. There are also many other factors that go into this, for example, higher rankings based on words and phrases on individual pages.
So far, it sounds like content is king to great search results, and content is, but slow page speed can really hamper even the most engaging content. If a page takes longer to load, kissmetrics informs us that if a page takes longer than 3 seconds to load, over a quarter of users will click away, and conversion drops off significantly.
Couple this with half of all web traffic being mobile. If your site isn’t optimized for mobile and tablet devices, SEO will fall short, customers will go elsewhere.
Simply put, Google rewards rapid page speed, and mobile-friendliness. If you’re focused on SEO, page speed and mobile-friendliness must be part of the focus.
What might surprise you is that website optimization can be rapidly implemented and relatively inexpensively. Your friends at Savvior are experts in website optimization, as part of our holistic focus on improving the customer journey through the design and development of elegant, intuitive website, web and mobile applications, as well as data integration.