Consumers are in control in an all-digital world. For this, and a myriad of other reasons including the changes in marketing technology, Chief Marketing Officers influence on tech-spend decisions may grow 10 times, over the next decade.
With that power, comes great responsibility, but it also helps to have partners who know how to bridge the gap between marketing strategy and execution, and technology decisions. Read more about this profound evolution of the CMO: http://chiefmartec.com/2015/02/vc-predicts-marketing-technology-will-grow-10x-10-years/.
Savvior has 20 years' experience helping CMOs make great decisions on how to serve the business through implementing and building technology tools. Reach out to us if you'd like to learn more on how we're helping CMOs harness these new responsibilities and capitalize on opportunities.