A stronger bridge between CMO and CIO is needed; The evolution of digital marketing, newer technologies and channels like social media marketing and mobile advertising via complex advertising technology vendors, have marketing executives, not predisposed to being technical in nature, being tasked with understanding technology and making technology decisions. Meanwhile,  the CIO and top technology executives are pushed to have a deeper understanding on the art and science of Marketing.

According to Forrester Research, only 47% of marketers believe that the CMO and CIO at their company work together to develop a tech strategy prior to allocating a budget. Savvior's focus is to build and strengthen these bridges, through our proprietary technologies.

Read More at the Wall Street Journal.