One of the biggest trends in marketing today is 1:1 personalized marketing. What kind of information products and services are most valuable to me? Well, the more it fits my tastes and needs, the better! One of the most valuable ways of serving customers is to effectively optimize and personalize the types of services and products you offer them on mobile app experiences, by knowing what they want, how they want it and when they want it.
Location data is a big piece of this puzzle. Take a look at this piece in Business Insider to learn even more about mobile apps and how they play with big data.
For years we’ve been helping leading enterprise organizations, emerging startups, and non-profits do more with data, and create mobile app experiences which users can’t get enough of.
Now, we’re embarking on some ambitious and important efforts with organizations around the region and Northeast to create “connected cities”, with mobile and tablet experiences and big data. If you’re organization looking to develop mobile apps which integrate with Big Data to better know your potential customers and what they want, when and how they want it, then it’s time to reach out to the Savvior team!